Skip to content

Iconic Auctioneers, the new name for Silverstone Auctions

9 August 2023

Peter James Insurance has enjoyed a long collaboration with Silverstone Auctions, and we are often present at their sales to guide new owners and buyers in finding tailored insurance for their new cherished acquisitions. Now though, our friends at Silverstone Auctions are changing their name, launching private sales and offering no seller’s commission for cars & motorcycles offered at no reserve.

The well-known and highly regarded auction house Silverstone Auctions, which was started 12 years ago by Nick Whale, British racing driver and former main dealer for a number of prestigious brands, is delighted to announce that it is changing its name – from 9th August 2023 it will be known as Iconic Auctioneers.

Nick Whale, the owner of the company, explains the rationale behind the name change; “As strong as a name like Silverstone Auctions is, we feel we have grown to a position where we need a name that is truly ours. This exciting change to Iconic Auctioneers better reflects all we have achieved and the unique and diverse range of our auctions today. When the company first started, we needed an iconic name and venue for our sales, so we leased the name ‘Silverstone’ from the circuit and our auctions launched at the Silverstone Classic. But things have moved on, we now also hold our sales at other prestigious venues and motoring events across the country, so it was time for a change.

The auction house has become the favoured auctioneer for enthusiasts, collectors and investors from around the globe, repeatedly breaking world records at almost every sale. The sale of

which sold for £722,500 in 2022 and a

which sold for £590,500 in February this year, have further cemented the auction house’s international reputation. As part of the rebrand.

Rob Hubbard (right) will move from Sales Director to the role of Managing Director, and owner Nick Whale (left) will become Chairman.

Rob Hubbard, the newly appointed Managing Director said; “We needed a name that retained our level of credibility, but also encompassed all the things that we do, a name to allow us to be an auction house that can appear at any venue, in any country, anywhere in the world – and not only that, sell anything we want to. It’s then we realised, we began at an iconic location, and have grown into an iconic brand, so the name Iconic Auctioneers just felt like a perfect fit.”

For many years the auction house has led from the front with innovative ideas and practices, so it is also delighted to announce that there will be no seller’s commission charged on cars and motorcycles offered at no reserve. In addition, Iconic Auctioneers will also be introducing private sales to their portfolio of services to complement their live event auctions and online platform.

Whilst a new name, no seller’s fees on no reserve vehicles and the introduction of private sales are exciting changes, buyers and sellers can rest assured that the team remains the same – the same great people, offering the same great service. Rob Hubbard continues, “The team are passionate about seeking out the finest cars, motorcycles and collectables and connecting them with buyers from around the world. We truly value the trusted relationships that we have built with our clients and are excited to be working with them as Iconic Auctioneers.  Together, as a team, we aim to grow the company, continue our great partnerships with fantastic motoring events and maintain our premium status.”

Latest in the Blog

Meet Josh – the lucky lad who got loaned a Triumph Herald

Peter James Insurance is proud to sponsor the Classic Car Loan project and help inspire and enthuse tomorrow’s classic vehicle owners. Over the coming weeks and months, we aim...

The AJS 1954 500cc Grand Prix racer

Our motorcycling legend, Bruce Cox, returns with another fascinating story from the world of historic bikes.  A “Porcupine” Without the Spikes! The original AJS 500cc Grand Prix contender made...

Twitter feed is not available at the moment.