We are proud to announce the appointment of television presenter and lifelong car enthusiast, Paul Cowland, as our new Brand Ambassador.
Known to millions through the TV series Salvage Hunters: Classic Cars, Paul has spent more than three decades immersed in every corner of the specialist automotive world. From classic cars and modern classics to workshops, dealers, restorers and specialist businesses, he has built a reputation as someone who not only understands vehicles, but also the people behind them. That shared understanding of enthusiast culture, specialist knowledge and the importance of community made him a natural fit for both us at Peter James Insurance, and our wider Kingfisher Insurance family.
As Brand Ambassador, Paul will work alongside Peter James Insurance and Kingfisher’s specialist personal and commercial insurance brands across a range of activities, including events, customer engagement, media appearances, content creation and industry outreach, helping to strengthen connections with enthusiasts, collectors, clubs and specialist automotive businesses throughout the UK.
Paul’s thirty-year journey through the automotive industry has seen him become one of the most recognisable voices in British motoring, combining commercial expertise with a genuine passion for vehicle culture in all its forms.
Dave Youngs, Head of Classic Vehicle Insurance at Peter James Insurance, said:
“Paul is one of those rare people who shows through his content that he truly understands the passion that drives enthusiasts, but he also understands the realities of running specialist automotive businesses. That combination makes him a perfect fit for Peter James Insurance and Kingfisher. Our business has always been built around understanding people and their vehicles, whether that’s a cherished classic, a collection, a specialist business or a commercial operation. Paul’s experience, credibility and enthusiasm reflect exactly what we’re about, as does his genuine care about the future of the automotive community.”
Commenting on his appointment, Paul Cowland said:
“I’ve spent my entire career around vehicles and the people who love them. Whether it’s a classic car owner, a restorer bringing something back to life, a specialist dealer or a business working within the automotive sector, there’s a huge amount of passion and expertise out there.
“What stood out to me about Peter James Insurance is that they genuinely understand those people. They aren’t just providing insurance; they’re supporting clubs, events, businesses and enthusiast communities that help keep our automotive culture alive, and I’m looking forward to helping them engage with even more enthusiasts and businesses across the sector.”
The appointment reflects our ongoing commitment to supporting the communities we serve, while also recognising the growing importance of specialist vehicle and automotive business sectors within the wider insurance market. By welcoming Paul Cowland as Brand Ambassador, we aim to strengthen those relationships further while helping new audiences discover the benefits of working with a true specialist insurance broker.
